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THE NEXT CHAPTER FOR SALESFORCE AND FINANCIAL SERVICES 


Speakers
Meri Williams

Meri Williams

Chief Technology Officer

ChromeRose 
Former Monzo & Pleo

David Shannon

David Shannon

Senior Principle - Digital Platforms

Infosys Consulting

2-Nov-14-2025-01-23-22-4814-PM

Robert Fay

Head of UK Financial Services CRM Unit

Capgemini

1-Nov-14-2025-01-20-30-9243-PM

Robin Turner

Senior Solution Architect Corporate and Commercial Bank

Santander

Ellie Mathewman

Ellie Matthewman

Lead Salesforce Engineer

LendInvest

Sarah Dallimore

Sarah Dallimore

Co-Founder

Cloud Hikers

Lloyd Mason

LLoyd Mason

Head of Partner Affiliates 

Nutrient

Muj C

Muj Choudhury

CEO

RocketPhone.ai

Pavitter

Pavitter Josan

Solutions Engineer

Nutrient

Ruben Da Rosa

Ruben Da Rosa

Enterprise AE & Partner Alliances Manager

Titan

Seychelle Sketchley

Seychelle Sketchley

Regional Sales Manager

FormAssembly

Anish

Anish Kumar

Lead Technical Architect

Salesforce

Ben McCarthy-2

Ben McCarthy

Founder & CEO

Salesforce Ben

Peter Chittum

Peter Chittum

Director of Technical Content

Salesforce Ben


From AI adoption to the Center of Excellence, explore how to unlock new opportunities in financial services.

Join senior financial service leaders, Salesforce experts, and technology innovators for an afternoon of thought leadership and networking at the FinServ Summit in London.

 
This exclusive event will bring together decision-makers to explore the challenges and opportunities shaping the industry today. Through inspiring keynotes, dynamic panel discussions and insightful fireside chats, you’ll gain insights into how Salesforce and its partners are transforming client engagement, compliance, and operational excellence.

Why Attend?

  • Thought Leadership: Learn from industry experts on emerging FinServ trends, Salesforce Center of Excellence, and the future of AI within financial services.

  • Networking: Connect with senior leaders, Salesforce specialists, and peers shaping the future of financial services.

  • Innovation in Action: Experience live demos from cutting-edge solution providers.

  • Networking Happy Hour: Build meaningful connections to close the day.

Agenda Highlights

  • Keynote: Trends in FinServ – Setting the scene for financial services transformation.

  • Fireside Chat: Unleashing the Salesforce Center of Excellence in Financial Services with David Shannon.

  • Demo Jam: Discover live demos from top Salesforce solution providers.

  • Panel Discussion: AI at the Crossroads: Innovation vs. Regulation in FinServ.

Event Agenda

1PM | Registration & Coffee

1:30PM  | Welcome & Opening Remarks

 

1:30PM | Keynote Speaker: Meri Williams, CTO at ChromeRose

 

2:15PM | Fireside Chat

 

2:25PM | Stay FCA Compliant with Real-Time Conversation Monitoring

The Call You Didn’t Record Could Cost You Millions

Regulators are sharpening their focus on “off-channel communications,” with the FCA’s 2025 review warning that repeated policy breaches, especially by senior staff, could trigger supervisory action. In the U.S., banks have already paid over $2 billion in fines for failing to capture mobile communications, and the FCA has made clear UK firms cannot afford to lag.

 

This session explores why compliance checks can no longer be retrospective, why every adviser conversation must be captured inside Salesforce, and how leading firms like Allianz are acting now to close the gap. We’ll show how RocketCell ensures no adviser is ever off-channel, with calls recorded, compliant, and automatically actioned in Salesforce in real time.

 

2:35PM | Unleashing the Salesforce Centre of Excellence in Financial Services

Join us for a fireside chat with David Shannon and David Morris to discover how a Salesforce Centre of Excellence (CoE) can transform your organization’s approach to banking. This session will dive into the strategic power of a CoE, showcasing how it drives innovation, streamlines operations, and enhances customer experiences within the financial services industry.

 

Learn best practices for establishing and scaling a CoE, leveraging Salesforce’s robust tools to deliver tailored solutions, ensure compliance, and foster agility in a competitive market. Whether you're optimizing client relationships or navigating complex regulations, this session will equip you with the insights to make your Salesforce CoE the heartbeat of your financial services success.

 

3PM | Networking Break

 

3:30PM | Demo Jam

Get ready for the ultimate Salesforce showdown! Our three Silver Sponsors,  TITAN, FormAssembly, and Nutrient, will go head-to-head in a high-energy Demo Jam, each showcasing their product’s power in just five minutes. No slides, no fluff,  just live demos that show how their solutions are transforming the Salesforce ecosystem.


You’ll discover how these leading technologies help teams work smarter, connect data seamlessly, and deliver exceptional customer experiences. The audience decides the winner, so come ready to vote, and see who takes home the Demo Jam crown!

 

3:45PM | AI at the Crossroads: Where do we go from here?

AI has reached a tipping point in financial services. While adoption is skyrocketing, many organisations within the financial sector still struggle to see clear ROI, with implementations often stalling at the productivity stage rather than driving measurable business outcomes. This session, AI at the Crossroads: Where Do We Go From Here?, brings together financial services leaders at different stages of their AI journey. 


From those beginning to experiment, to those already embedding AI into their business models. Together, we’ll explore the opportunities, risks, and realities of AI adoption, and ask the critical question: how do we turn hype into lasting impact?

 

4:10PM | Closing Remarks

 

4:15PM | Networking, Drinks & Canapes

 

6PM | Event Close

1PM | Registration & Coffee

1:30PM | Welcome & Opening Remarks

1:30PM | Keynote with Meri Williams - Humans, Data & AI: Growing into the Agentic Future
Behind every major FinServ innovation is a simple truth: AI is changing what people do, and what people need to be. In this engaging keynote, Meri Williams, CTO at ChromeRose, former Pleo and former Monzo leader, explores how AI and data are transforming not only how companies deliver services, but how they grow and empower their people. Expect a candid look at regulatory pressures, internal development trends, and how forward-thinking leaders can build resilient, future-ready teams.

 

2:15PM | Strengthen FinServ Compliance & Resilience with Salesforce Security

UK financial institutions are under unprecedented pressure from sophisticated cyber threats and stringent regulatory demands, including the FCA's operational resilience requirements and GDPR. This session introduces Salesforce Trusted Services and will demonstrate how to secure your enterprise with Salesforce's suite of security and privacy products. Learn how you can protect sensitive information while reducing risk, understand overall security health, including potential exposures and data changes, and monitor anomalies to stay compliant and increase app performance.

2:25PM | Stay FCA Compliant with Real-Time Conversation Monitoring

The Call You Didn’t Record Could Cost You Millions

Regulators are sharpening their focus on “off-channel communications,” with the FCA’s 2025 review warning that repeated policy breaches, especially by senior staff, could trigger supervisory action. In the U.S., banks have already paid over $2 billion in fines for failing to capture mobile communications, and the FCA has made clear UK firms cannot afford to lag.

This session explores why compliance checks can no longer be retrospective, why every adviser conversation must be captured inside Salesforce, and how leading firms and financial services businesses are acting now to close the gap. We’ll show how RocketCell ensures no adviser is ever off-channel, with calls recorded, compliant, and automatically actioned in Salesforce in real time.

 

2:35PM | Unleashing the Salesforce Centre of Excellence in Financial Services

Join us for a fireside chat with David Shannon and David Morris to discover how a Salesforce Centre of Excellence (CoE) can transform your organization’s approach to banking. This session will dive into the strategic power of a CoE, showcasing how it drives innovation, streamlines operations, and enhances customer experiences within the financial services industry. Learn best practices for establishing and scaling a CoE, leveraging Salesforce’s robust tools to deliver tailored solutions, ensure compliance, and foster agility in a competitive market. Whether you're optimizing client relationships or navigating complex regulations, this session will equip you with the insights to make your Salesforce CoE the heartbeat of your financial services success.

 

3PM | Networking Break

3:30PM | Demo Jam

Get ready for the ultimate Salesforce showdown! Our three Silver Sponsors, TITAN, FormAssembly, and Nutrient, will go head-to-head in a high-energy Demo Jam, each showcasing their product’s power in just five minutes. No slides, no fluff, just live demos that show how their solutions are transforming the Salesforce ecosystem.

You’ll discover how these leading technologies help teams work smarter, connect data seamlessly, and deliver exceptional customer experiences. The audience decides the winner, so come ready to vote, and see who takes home the Demo Jam crown!

3:45PM | AI at the Crossroads: Where do we go from here?

AI has reached a tipping point in financial services. While adoption is skyrocketing, many organisations within the financial sector still struggle to see clear ROI, with implementations often stalling at the productivity stage rather than driving measurable business outcomes. This session, AI at the Crossroads: Where Do We Go From Here?, brings together financial services leaders at different stages of their AI journey.

From those beginning to experiment, to those already embedding AI into their business models. Together, we’ll explore the opportunities, risks, and realities of AI adoption, and ask the critical question: how do we turn hype into lasting impact?

4:10PM | Closing Remarks

4:15PM | Networking, Drinks & Canapês

6PM | Event Close


CHRIST CHURCH SPITALFIELDS

Find out more about Christ Church Spitalfields here.


A huge thank you to our sponsors who have made this event possible! 

GOLD SPONSORS
rocketphone white logo 2

About RocketPhone.ai

RocketPhone is the leading conversation processing system for Salesforce. It captures every customer interaction across sales, service, and advisory, turning conversations into structured data in real time.

 

Insights flow directly into Salesforce, enabling compliance, automation, and AI-driven decision making. RocketPhone.ai helps financial services unlock the full value of client conversations.


Find out more about RocketPhone.ai here.
Salesforce

About Salesforce 

Salesforce is the world’s leading customer relationship management technology, helping you build and improve your customer relationships. In 1999 we pioneered cloud-based CRM and today we’re helping organisations of all sizes re-imagine their business for the world of AI.

 

How? With Agentforce, providing trusted, autonomous AI agents that take action for your employees and customers. With unified data from all your systems, so every employee has a 360-degree view of every customer. And with #1 CRM apps for your sales, service, marketing, commerce and IT teams.


Find out more about Salesforce companies here.

SILVER SPONSORS
titan-1
FormAssembly-1
Nutrient-1

Where To Find Us

FAQs

What is the FinServ Summit London?

The FinServ Summit London is a free half-day event designed for professionals in the financial services industry and Salesforce ecosystem. Join us for thought-provoking sessions, industry insights, and networking with peers and experts.

 

Who should attend?

This event is designed for professionals in financial services—including banking, insurance, fintech, wealth management, and related sectors—who are part of, or interested in, the Salesforce ecosystem. Executives, decision-makers, consultants, and practitioners are all welcome.

 

Is the event free?

Yes. Registration and attendance are completely free for approved delegates. Spaces are limited, so we recommend registering early.

Will there be opportunities to network?

Yes—networking is a key part of the summit. There will be time to connect with peers during breaks and at the drinks reception after the sessions.

 

What topics will be covered?

Sessions will focus on the latest trends, challenges, and innovations shaping the financial services industry, with a spotlight on Salesforce solutions and ecosystem insights. A detailed agenda will be shared ahead of the event.

 

What if I can no longer attend?

If your plans change, please let us know as soon as possible so we can reallocate your place to someone else.

For any additional questions, please reach out to support@salesforceben.com.